In November of 2018, I was tasked with ghostwriting a blog post at my internship position at Koroberi, Inc, an award-winning full-service marketing agency in Raleigh, NC. This post was to follow “Social media series part 1: keeping a fresh foundation,” written by Sarah Keener, a public relations and social media coordinator at Koroberi, Inc.
I wrote “Social media series part 2: defining and creating content for your purpose,” which is featured on the Koroberi Inc. website here.
To really shape your social media accounts into assets for your business, you’ll need to set specific, measurable goals to achieve. Do you want to use social media to drive leads and customer conversions? Or perhaps to grow brand awareness or drive employee loyalty?
Before scheduling your next set of social media posts using Hootsuite, sprout or another scheduling tool, take time with your team to brainstorm your ultimate social media goals. Write these down and use them as guides to create unique calls-to-action at the end of your posts.
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