In January of 2019, I once again ghostwrote an industry blog post for my internship position at Koroberi, Inc, an award-winning full-service marketing agency in Raleigh, NC. This post was ghostwritten for Natalie Fioto, vice president of Koroberi, Inc.
I wrote “Struggling with organic search results? Improve your SEO with a company blog” which is featured on the Koroberi Inc. website here.
Why is SEO important?
Ninety-three percent of online experiences begin with a search engine. And even though top search engine results are usually paid ads, organic results are just as (if not more) important. With the average cost per click of Google Ads currently hovering between $1-2, many companies simply don’t have enough budget to continuously finance clicks. Organic traffic, on the other hand, is free as long as you have the right content strategies in place to fuel it.
SEO sounds great!
Where does blogging come in? Blogs enable companies to publish more content which has a really positive effect on SEO. In fact, websites with a blog have 434 percent more search engine-indexed pages – making content more accessible to potential customers.
To read the complete article, click here.