Welcome to June and my May 2018 Income Report! My first income report ever! 🎉
May 2018 wasn’t my first month of blogging. And it wasn’t even my first month of blog-related income. But it WAS an interesting month in terms of traffic and AdSense revenue when my post on Your Top 5 Worst Anxiety Habits went mini-viral on Pinterest.
I’ve always been inspired by others’ income reports and found this month to be a good place to start. So let’s go! May 2018 Income Report ahead. 🤗
Okay, okay. This is what we’re here for, right? Here’s my blog-related income for May. Notably, this only shows income coming straight from Renting the Rain. This excludes money I make at my Digital Marketing internship and SEO content writing job…and we’ve got one, no-breakdown-necessary category this month!
May 2018 Income Report (Adsense)
Overall, my finalized earnings from Google Adsense for May 2018: $4.88
Wow, bold. Fancy 😉
Prior to May’s income, I made a few cents here and there from Adsense revenue. But my traffic was simply not large enough for any substantial gain. But hey- $4.88? That’s enough for 2 snowcones and then some! I’ll take it.
More interestingly, about $4.85, or 99 percent of this money was made from one post in 5 days. Let’s take a look at this mini-viral post next.
To get a sense of what I mean by mini-viral, we have to look at some traffic statistics. In April, Renting the Rain received 362 pageviews total, with the #1 Acquisition channel being direct. This was probably a result of my personal potential employers visiting the site and checking out my writing samples.
Notably, I only published 1 blog post in April! 😱 I was busy applying to internships, okay?! Okay.
April 2018 Pageviews
Next, let’s look at May. Renting the Rain received 3,037 pageviews total. I published 2 blog posts in May. While the latter post, Your Top 5 Worst Anxiety Habits led to May’s burst of traffic, an interesting note was it’s publish date: May 18th. The post’s traffic, however, started to rise around May 24th, 6 days later.
May 2018 Pageviews
#1 Traffic Source: Pinterest
So where did all these pageviews come from? Here are the stats.
- 81.7 percent of them came from Pinterest
- 84.4 percent of visiting users landed on Your Top 5 Worst Anxiety Habits
- 7.6 percent of visiting users landed on How to Stop an Anxiety Attack in College
Okay, great. We have a URL! We even have a great guess as to which blog posts Pinterest led to the most. But exactly which pins and images drove the most traffic? Let’s take a look.
May 2018 Domain (Renting the Rain) Pinterest Activity
Note that this analytics report is for pins from the Renting the Rain domain. This doesn’t include pins from May that I posted from others. Additionally, the Top Pin impressions list is from the last 30 days. Unfortunately, since I took this screenshot on June 12, this includes half of June. But since this post was published in May, we’ll keep this for quick glancing purposes.
I originally created 2 pins for Your Top 5 Worst Anxiety Habits-the top two on the impressions list. I added in the 3rd a few days later after seeing traffic increase for the post.
While I usually create 2 pins per blog post, I also usually only display one of the pin images within the actual post-unless the post is long enough where an additional pin could be visually pleasing further down the page.
Curious about my overall Pinterest performance in May? Hereya go!
May 2018 Pinterest Performance (People You Reach)
Here are the lessons I’ve learned from May.
- Negative “bait” post titles work
Your Top 5 Worst Anxiety Habits is an obviously negative-word based title. Titles like this can be referred to as reader “bait.” It’s meant to draw you in to learn about your worst habits that need addressing/breaking! I’m usually against negativity. But this post was research-based and gives real insight into bad habits that can hurt anxiety. It’s a post I’m proud of with an accurate, traffic-friendly title. Score.
- Pretty graphics are OP (overpowered). And make a few of them!
While each pin leading to the worst anxiety habits post had traffic, the most popular one was unsurprisingly the prettiest. Mm, wonderful nature pins. Nice.
While the 3rd pin I added received the least amount of traffic, it still drew readers and clicks. Don’t be afraid to experiment with new designs! Doing so on a post that already has click-drawing graphics is less risky as well.
- Oh and of course…use Pinterest. Heh.
But I know you’re wondering-how did I get those pins to go mini-viral? Do I use Pinterest manually? NO!
I use Tailwind
(Well-deserved affiliate link! Just realized the double credit offer exists til Sunday👻)
Don’t get me wrong. I’ve been using Tailwind since December of 2017, and as you can see from April, my traffic hasn’t been world-breaking. But Tailwind can help you, through trial and error, learn about what imagery, which pins, and what content can truly drive traffic.
This tool skyrocketed my Pinterest reach from 400 to 47.5k per month after ONE MONTH of use. That’s a 11875 percent increase when I switched away from manual pinning.
Better yet, Tailwind is a Pinterest-approved application, unlike some competitor scheduling tools. Tailwind has also added some cool new features since I’ve joined, like official Instagram integration and a SmartLoop Beta, which would allow users to re-post their most popular pins after one set-up. The dream!
I know, it’s already mid-June. Oops. I’m happy to note that as of June 12, we’ve already surpassed May’s traffic! Soon, June’s income report will leave this May 2018 Income Report in the past.
One thing I’ve maximized into June is keeping tabs on specific pin traffic. Before I wrote this post, I knew that Your Top 5 Worst Anxiety Habits was my top-performing post. But I had its top-performing pin wrong. Oops. Keep an eye on these things and maximize what’s already working.
Cool, Monique. I got it. But what about your income projection for June? Can it pay for more than a few snowcones? You’ll have to wait and see.
Ready to learn how to start your blogging journey? Check out my post on Professional Web & Domain Hosting. Better yet, want to see what I blog about when it’s not about blogging? (Ha). I recently published an awesome news release about cosplay and mental health. Heartwarming story, comgn right up: Momocon 2018 Tackles Cosplay & Mental Health with TakeThis 🎭
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